Apple Fitness+ is a low-cost library of recorded workouts. HipTrain is a real coach, live on video. Here is how to choose.
Full disclosure: HipTrain wrote this page, and we're one of the two options here. So yes, we're biased. Every fact about Apple Fitness+ comes from what Apple publishes, and our sources are at the end.
Choose Apple Fitness+ if you want a large library of recorded workouts for very little money, and you already use an iPhone or Apple Watch. Choose HipTrain if you want a real coach, live on video, who watches your form and adapts each session to you. Apple Fitness+ costs $9.99 a month. HipTrain starts at $59.49 a month (about $14 a session). The price gap is real, and so is the difference in what you get.
HipTrain is live personal training over video. You answer a two-minute questionnaire, and we match you with a coach who fits your goals and calendar. Many people go from sign-up to their first session in under a day.
Then you meet your coach on video at the time you booked. They watch how you move, swap exercises that don't feel right, and keep you on track. You see the same coach every session, and if it isn't a fit, we rematch you. There's no equipment to buy, and you can join from a phone, tablet or computer, on Apple or Android. Between sessions, you can chat with your coach and reschedule in the app.
"Felipe is a great trainer. He's very encouraging and I love the variety of exercises and the focus on proper form. I also love just showing up and having a custom plan ready to go. No planning needed!" (Luke D., Google review)
Apple Fitness+ is a subscription library of recorded workouts. Apple lists 12 workout types, including Strength, HIIT, Yoga, Pilates, Cycling, Rowing, Dance, Core and Treadmill, plus Meditation. Sessions run from 5 to 45 minutes, and Apple adds new ones every week. You pick a workout and follow along on your iPhone, iPad or TV. Apple's page does not mention live classes or live coaching.
It costs $9.99 a month or $79.99 a year. New subscribers get one month free, or three months with an eligible Apple device. You can share it with up to five family members. Apple Fitness+ is also part of Apple One Premier, at $39.95 a month for six Apple services. You need an iPhone 8 or later, and an Apple Watch is optional.
Here's the monthly math using published prices.
Apple Fitness+ is clearly cheaper. Over a year, the annual plan is $79.99, and one live 30-minute session a week with us is $713.88 ($59.49 x 12). The question is what you're paying for. Apple's price covers recorded workouts you do alone. Ours covers time with a coach who sees you and adjusts as you go. Some people pair the two: a weekly live session for form and accountability, and recorded workouts on other days. For more on what coaching usually costs, see our online personal trainer cost guide.
We'd rather you choose well than choose us. HipTrain asks you to show up at a scheduled time, on camera. If you want to start a workout the second you have 10 free minutes, a library like Apple Fitness+ fits better. We have far fewer reviews than the big apps (29 App Store ratings), a smaller group of coaches, and no big on-demand workout library. We don't advertise nutrition coaching, and we don't offer in-person sessions.
Apple's page describes on-demand workouts, with new sessions every week. It does not mention live classes or a personal coach. HipTrain sessions are live, 1-on-1, with the same coach.
Apple does not publish HSA/FSA eligibility for Fitness+. HipTrain is HSA / FSA eligible (here's how it works). Check your own plan, since rules vary.
HipTrain's first session is free, no card needed. Apple Fitness+ gives new subscribers one month free, or three months with an eligible device.
Apple Fitness+ is cheaper by a lot. It costs $9.99 a month. Our plans start at $59.49 a month for four live 30-minute sessions. If you're comparing live options, see affordable online personal trainers or HipTrain vs Peloton.
Want to see if live coaching fits you? Try your first HipTrain session free. No credit card needed.
We checked pricing and features for every service here in October 2026. They change often, so double-check before you sign up.